Top 5 Digital Mistakes Salons and Spas Make (and How to Avoid Them)

In 2025, most salon and spa bookings start online. Yet, many beauty businesses lose customers because of preventable digital mistakes. TechyWingman highlights the top five and explains how to fix them to attract and retain more clients.

No Website or Outdated Website

A Facebook page isn’t enough. Without a modern, mobile-friendly website, salons lose credibility and potential bookings.

• 1
  Build a simple, professional website
• 2
  Make sure it’s mobile-optimized
• 3
  Add clear calls-to-action (e.g., “Book Now”)

Not Offering Online Booking

Clients expect instant booking. Without it, you risk losing customers to competitors who provide this convenience.

Tools salons can use:

• Fresha
• Booksy
• Square Appointments

Ignoring Social Media Presence

Salons without consistent social media updates seem inactive. Clients love seeing before-and-after photos, style trends, and special offers.

• 1
  Post at least 3–4 times per week
• 2
  Share client transformations (with permission)
• 3
  Use reels and stories to boost reach

An Instagram feed

Poor Online Reviews Management

Ignoring reviews—good or bad—damages trust. Clients check Google Reviews before booking.

• Thank clients for positive reviews
• Address negative reviews politely and professionally
• Encourage happy customers to leave feedback

Not Using WhatsApp or SMS Reminders

Missed appointments hurt revenue. Without reminders, salons face frequent no-shows.

• 1
  Use WhatsApp Business for automated reminders
• 2
  Send confirmation messages when clients book
• 3
  Follow up with promotions after visits

Digital mistakes cost salons real money. But the good news is—they’re easy to fix. TechyWingman recommends starting with a modern website, enabling online booking, and engaging clients through social media and automated reminders.